OUR MISSION

At Lorna Jane our mission is to empower you to live a life that you love through Active Living™ and the daily practice of Move, Nourish, Believe. Being healthy doesn't have to be about finding more time, eating less or trying to look like anyone else. We're here to make you feel good about where you are right now, while cheering you on to become a fitter, faster and stronger version of yourself! We are driven to design the best Activewear on the planet, so when you put on your Lorna Jane it transforms the way you think and how you feel about being active. 

HIDDEN HEARTS

At Lorna Jane our products are made with love – literally. We hide hearts in all our garments to represent the love that is passed down from designer to garment technician, to manufacturer to QC, from our sales team to you. We hope our products inspire you to live an active life that you love.

MADE TO LAST

At Lorna Jane we believe that sustainability is not a luxury, but the future - and we're driven to ensure that our communities, planet and environment are just as healthy as the women that wear our Activewear. We refuse to compromise on quality, so when you choose Lorna Jane know that you’re investing in Activewear that will look amazing for longer. Lorna Jane quality also means that when you no longer wear your pieces you can give then away, swap or donate them to give them new life, rather than throwing them away.

We produce only quality products so you can Buy Better Not More

"Our goal is to change how customers shop, encouraging them to invest in pieces that they can wear more often and for more activities – buying quality products that they can wear for longer” Lorna Jane Clarkson – Founder & Chief Creative Officer

If as consumers we choose to buy quality over quantity, we will buy LESS which will force the fashion industry to make LESS and successfully reduce the negative impacts that fashion production can have on our planet.

When you Buy Better Not More you’re saying "no" to the fast fashion industry and making a positive move towards sustainability in fashion.

Environmental responsibility & commitment:

We know that sustainability starts in our own backyard, so at Lorna Jane:

• We are transitioning all single use plastics out of our business, and our product packaging is now compostable

• We continue to develop and utilise more recycled fabrics in our designs and we source reusable and sustainable materials wherever possible

• We keep unnecessary trucks off the roads and reduce emissions by shipping to our stores direct from our manufacturer

• Our boxes are made from recycled materials and are FSC and ISO certified, and are reused across the business

• Our warehouse's reuse, re-purpose and recycle as much packaging as possible, including soft plastics and cardboard

• We reduce waste, limit printing, recycle and reuse paper and office supplies

• We encourage paperless invoicing

• We partner with suppliers who actively work to improve the environmental performance of their operations, this includes measures to stop or reduce adverse environmental impacts and to improve material and resource efficiency, reduce waste and prevent pollution.